I think that the world would be a more interesting place if people were encouraged to entertain their fellow humans (with spooky illusions). I have devised a system to incentivize exactly this behavior.
I have created a plan to level up the spookiness of Halloween by unleashing unimaginable numbers of ghosts upon an unsuspecting world. Anyone who helps make Halloween scarier will profit from their deeds. Mua-ha-ha-ha!